by access

Using Social Media To Get Ahead

10:18 pm in Uncategorized by access

Okay, so I know you all hate the “new” facebook. I have no qualms with it at all. In fact, it actually hates me-can you believe that? It’s ridiculous. About two weeks ago, it started kicking me off every time I navigated away from the “home” or “profile” pages. (Speaking of those two pages, has anyone else noticed that they’ve switched sides? How annoying is that? I usually just click in the top right corner for home, where it’s always been, and it left me at my profile page. I’m like, “… um… I said go, why aren’t you going?”) In the words of one of my friends, it’s malarkey. I can’t deal with it. I have a limited amount of time to spend on facebook to begin with, and I would love to not spend it messing around with logging on at your every whim. I’d actually rather play an addicting word game like Wordscraper (the new Scrabulous) or Scramble, the new Boggle. If you haven’t started already, don’t. It’s a drain on your free time and has a sweet little tractor beam thing that comes out of your webcam and sucks your attention in and never lets it go. (I’m kidding about the tractor beam part, but they’re seriously addictive.)

I made the switch way back when it was an option, and I didn’t have a problem with using the new one. (Except for the switched links. That’s going to bug me forever.) But, as usual, there were hundreds of thousands of facebook fanatics who were behind the times and only switched under duress. It seems like “Old Facebook or Bust!” is the common theme among recently created groups, but I highly doubt that any college kid is willing to sever their relationship with facebook over a renovation. They’ll definitely have to rethink the “bust” part. Perhaps “Old facebook, or We’ll just be really, really, really unhappy!” will have to suffice instead.

Since the overhaul, I’ve received about 20 invitations to join groups like, “If 5,000,000 people join this group, Marc Zomberg will give you his reverse email lookup tool!” or “I’ve found out how to get  Facebook  seo packages for free!” I’m actually not quite sure who Marc Zomberg is, but he’s certainly not facebook’s esteemed founder, Mark Zuckerberg. The poor man isn’t even getting the credit for causing the nation’s largest uproar among teenagers since Spear Brittany and K-Fed split. (Well, just kidding. We all saw that coming. Just like we all knew they were going to update facebook, right? Remember?)

I don’t see what the big deal is. I think people just like to make a scene about being forced to make a change on someone else’s agenda and not theirs. It’s really not that big of an issue; it’s more organized, easier to find someone’s wall because it’s not buried in “honesty boxes” or “pieces o’ flair” or “super wall” or “fortune cookie” or… well, you get the picture. You can get straight to the links for photos, wall, info, and any other tabs you’ve decided to add right on the top. It’s that simple. Just point and click. Well, almost… cause, sorry, you’ve gotta be logged in to do that.


 

by access

SEO News

7:51 pm in internet marketing by access

 

Internet "de gratis" by Catuxa SeoaneEdit

 

 

”SEO is a waste of time!” claim some web developers when approached on the subject. Being the smart, web-savvy individual that you are, you know different. In fact, you are the smartest person you know on SEO and how to incorporate it into websites. What is the best way to communicate effectively about SEO with your web developer? Tread lightly and return with an arsenal of information.

Included in this arsenal of information will be some convincing and teaching on your part. You need to let your web developer know the following:

1) Statistics show that at least 86% of all web visitors use the search engine to find what they are looking for. Your web developer usually likes statistics. If your site isn’t SEO relevant, it is a waste of both time and money. In fact, you could remind your web developer about all the hours he or she took to develop such a beautiful looking site. Isn’t there a bonus available for a web developer who comes up with a site that increases visitor traffic? Don’t they want that raise for having developed an efficient, and pleasant looking, site? Of course, they do.

2) SEO (search engine optimization) is not a passing trend. It is here to stay. Content on a website needs to be relevant to the search engines and people. Your website needs to be picked up by the search engines in order to be worthwhile. Search engines feed on SEO. A lot of times you will need quality to get ahead.

a. Bring in documents containing charts, studies, and interviews with top officials regarding the SEO world. These will be used to provide references for your knowledge. Hopefully, they will lead to discussion.

3) Keyword placement and frequency help determine popularity with SEO. Use examples of keyword search tools to help show this point. Overture works well here. In fact, let your web developer know that keyword search tools have increased in popularity simply due to the necessity of knowing which SEO packages to buy. Your web developer loves keeping up to date on the industry trends, right?

The importance of keywords needs to be mentioned here. Let your web developer know that It is easier to create keyword-dense content when each page contains no more than three keywords. It’s also better to target keyword phrases rather than individual keywords. Most people don’t search on a single keyword. Using phrases narrows search rank competition and improves the likelihood that your content will meet the searcher’s expectations. For example, if your web page is about “doggie dental care”, “dog teeth” or “dog dental” makes a better keyword than the more generic “dog.”

4) Search engine spiders do not like images. If small images are used, be sure to use the alt tag. This tag lets the spiders know what the image is about.

5) The website needs to have a keyword-rich title tag. This helps out with SEO. The title tag must not be vague and should use the keywords you want your page to target. If a site does not have a title tag, the search engine spiders won’t pick up the site. Also, if the same title tag is used on each page, it can be considered spamming.

6) The website needs to have Meta keyword and description tags. Technically, Meta consists of title, description, and keywords. Keywords must be relevant to your site. Description tag information influences how search engines perceive our site. Use your most relevant keywords early in your meta keyword list and meta description. Use them carefully. Too many keywords crammed into a tag can be viewed as spamming. This would not be good.

7) The website must be easy to navigate around in. Of course, your web developer probably already knows this. Visitors, both search engines and people, like to enjoy their visit. Make it enjoyable, not frustrating.

In closing, after you have communicated effectively about SEO with your web developer, smile, then humbly state, “You probably knew all this stuff anyways.” This could be the beginning of a wonderful relationship.

Keep up the good work!

 

Need more information? Go buy backlinks now!

Globalization and Localization Association to Fund Standards Initiative

2:46 pm in gala, Globalization, globalizationandlocalizationassociation, localisation, localization, Multilingual technology, multilingualtechnology, Standards by newsshark

The Globalization and Localization Association (GALA), the largest international non-profit association within the language and localization industry, is launching a full-time, funded initiative to define standards for the benefit of the entire industry. The association has commissioned casino deposit manager Arle Lommel, one of the industry’s most respected and experienced standards experts, to manage the initial collaborative planning phase and to establish a framework for long-term execution of standards. In Phase I of the initiative, Lommel will lead a transparent effort to determine how the industry can collaborate to proceed with standards. He will seek input from localization buyers and suppliers, tool developers, and various partner localization and standards organizations. He also will explore funding options for a long-term, stable standards program that is available to all in the industry, including the casino bonus options.

Throughout this phase GALA will provide platforms for feedback and input to the process. The first will be a standards roundtable hosted by Serge Gladkoff, GALA Board member, to take 29 March, at the GALA 2011 conference in Lisbon. The roundtable will be broadcast as a webinar worldwide and interested parties who are not at the conference will be invited to listen and comment on the proceedings. The culmination of Phase I will be an industry standards plan that will lay out what standards should be pursued, how the standards will be developed in an open and unbiased way, and how the ongoing standards initiative can be funded by the industry.

by access

Google Uses Links In Search Result Algorithm

6:06 pm in link building services, links by access

Link building happens to be an important part of search engine optimization (or SEO) process. Whenever you turn to the World Wide Web for marketing/advertising your services or commodities, it’s crucial that you grab the maximum possible relevant traffic to your web site.

Apparently, SEO has emerged as among the trendiest and effectual ways of getting web traffic. If you’re on the look for suitable link building services that will assist you in making a web site very popular amongst web surfers, here are 5 steps you can utilize.

1. Optimizing contents: The 1st step in your efforts would be to suck juices out of whatsoever you’ve got in hand at the moment. They guy you are trusting with your online marketing must be capable of providing you with clear results in terms of keyword research. Additionally, he should also tell you how they might be included within your content for making it suitable for search engines.

2. Optimizing codes & links: SEO services you pay for must come with optimization of HTML codes. That should include your website’s verification to make sure there’s no broken links.

3. Analyzing traffic trends: Link building services must approach SEO factors of your website in a well planned way. They should also analyze trends of existing traffic by using tools like Google Analytics as well as Google Webmaster Tools. These are good and inevitable first steps.

4. Services related to backlinks: A link building process must include arrangements like directory submissions. This includes link exchanges as well as content distribution like article submissions, and press releases and so on. The websites where you consider placing your link have to be cautiously selected on the basis of their status in your ground of business.

5. Marketing in Social Media: As search engines are increasingly being focused on immediate results, the magnitude of marketing in social media is rising. Your online marketer must offer an obvious strategy for increasing your website’s status in social media websites like twitter or facebook.

Whatever you do, being ethical is important. Don’t get caught up with any link building firm engaged in black-hat methods (e.g. link farming/cloaking). Though it might for the time being improve your rankings, for long term, major search engines will surely notice this and your website is destined to be penalized heavily. The finest way of getting long lasting results will be getting your website noticed by trustworthy sites, which allow you to put your links on them.

And irrespective of what tactics you follow, you’ve got to be patient. An SEO service promising you overnight results is expected to be engaged highly questionable tactics. SEO is a continuing effort and you’ll have to be tolerant for results to come by.

And even in the instances you’ve been successful in increasing your page ranking, you can’t afford to relax on that. You’ll rather want to continually stay abreast of the shifting algorithms of major search engines to ensure your website is time after time ranked high for diverse search terms.

E-C Translation Ltd. Announces New Product, is now EC Innovations, Inc

1:27 pm in BPM, Business Intelligence, ecinnovations, ectranslation, Enterprise Content Management (ECM), Globalization, localization, Multilingual technology, tbms, translation, translationbusinessmanagementsystem, translationmanagementsoftware by newsshark

E-C Translation Ltd., the Beijing-based, technology-driven language services provider with a mission to provide high-quality localization solutions, has announced today its re-branding to EC Innovations. In Phase One, the re-branding includes both a new name as well as a new company logo. Phase Two will include a new website and a new product launch. That new reality is reinforced by the product launch of their new, revolutionary Translation Business Management System (TBMS), a user-friendly localization project/process/business-management suite designed by localizers. http://www.ecinnovations.com

XBRL International Offers New Direct Membership Option

2:32 pm in Standards, XBRL, xbrlinternational by newsshark

XBRL International, Inc. (XII) announced an expanded membership structure that allows corporations, associations, NGOs, regulatory bodies, government agencies, not-for-profits and others the option to directly join the XBRL International consortium, the global standards organization that develops the eXtensible Business Reporting Language (XBRL) standard and advocates its adoption. In January 2011, XII launched its Abstract Modelling Task Force to build a common blueprint for software architects, engineers and developers to use as they create XBRL-enabled solutions to meet the growing uses of XBRL. No Magic, Inc., a software modeling provider, is a Partner supporting that effort. From time to time, XII creates additional technical working groups to support development and adoption of the standard. In addition to direct members at the international level, XII also maintains a global network of local market jurisdiction members in more than 30 countries. Each jurisdiction is generally comprised of member organizations that include regulators, government agencies, for profit corporations, not-for-profits, associations and academics. www.xbrl.org

Brightcove and Ektron Partner to Streamline Enterprise Video Content Management

2:01 pm in brightcove, Digital Asset Management, ektron, Enterprise Content Management (ECM), enterprisevideo, Marketing, onlinevideomanagement, Rich Media, Social software, Web Content Management (WCM), Web Technology by newsshark

Brightcove, the online video platform, and Ektron, a provider of web content management, social software and marketing optimization solutions, announced an expanded partnership and integration that will streamline the online video publishing and content management process. Through the partnership, joint customers will be able to easily incorporate branded video experiences into their online properties and marketing campaigns through a new Brightcove widget for the Ektron platform, while also taking advantage of the features of the Ektron solution. Through the partnership, joint customers can leverage Brightcove’s media transcoding, management and publishing tools without leaving the Ektron user interface. Users can simply drag-and-drop a Brightcove widget into a site, page, or marketing campaign, creating a rich platform that can fuse text, audio, images and video into a transformative Web experience. Ektron also supports inserting Brightcove’s player embed codes manually for more customized video experiences. http://www.brightcove.com www.ektron.com

The sloppiest captions ever

1:00 pm in assistive technology, Closed Captions, Deaf, Experiences, hard of hearing, sean zdenek, Television by sean-zdenek

Having closed captions is always better than not having them at all. But sloppy captions — that is, captions that are misspelled, ignore rules of capitalization, or are simply illegible in one way or another (low contrast, too small, all caps) — show a lack of respect for viewers who use them. Sloppy captions imply that closed captions really aren’t all that important. They’re an afterthought, a necessary evil, an add-on, a nuisance, a bother. While having closed captions is infinitely better than not having captions at all, we shouldn’t settle for captions of inferior quality.

Consider a recent episode of 30 Rock entitled “Future Husband.” It’s episode 14 from the 4th season and was originally broadcast on NBC on March 11, 2010. The full episode was available on Hulu.com, which is where I watched it for the first time, complete with closed captions enabled.

These are some pretty sloppy captions. As a reader of this post has kindly pointed out to me, it’s likely that the problems associated with these captions are due to the use of auto-caption technology to re-capitalize all-caps TV captions. The resulting caption file simply wasn’t corrected by a human. That would explain a number of the problems with this caption file, particularly the failure to capitalize proper nouns that also pass in other contexts as verbs (e.g. miss, will, don). But it doesn’t easily explain the use of capitalized common nouns in the middle of a sentence or the failure of the technology to capitalize proper nouns (e.g. city, state, and country names) that any speech recognition system should capitalize automatically.

Regardless, I’ve never seen captions on Hulu as bad as these — that’s the larger point here. In this post, I want to explore what effects very minor capitalization errors can have on the reception of captions.

To be fair, the captions could be much worse. They’re spelled correctly, adhere successfully to a verbatim style, and reflect a sensitivity to temporal precision. But they also exhibit an utter disregard for the basic rules of capitalization. Inconsistent or erroneous capitalization violates viewers’ expectations. When I see words that should be capitalized but aren’t, or words that shouldn’t be capitalized but are, I have to make adjustments in the way I process the captions and how I experience the video content. Such adjustments may disrupt the immersive experience of watching a TV show or movie because viewers must stop being fully engaged with the content and start trying to rationalize or mentally fix mis-capitalized words.

I counted and logged 79 examples of capitalization errors in this single caption file. Quite a large number, I’d say, for a 22-minute episode of network TV. Here are just a few of the many capitalization errors, grouped into a small number of loose, overlapping categories:

  • Proper nouns that aren’t capitalized
    When proper nouns aren’t capitalized, viewers’ expectations are challenged. When an uncapitalized proper noun can also be mistaken for a verb, it may cause even greater reception problems. Words like “don,” “miss,” “will,” “fed,” and “screech” are proper names or forms of address in this episode of 30 Rock. But they are also verbs and may be interpreted as such when they are not capitalized.The caption reads: Oh, miss Lemon, it's so romantic.The caption reads: You're will Smith, and I'm the dog.The caption reads: or when screech went to the masquerade ball in disguise.The caption reads: which is the song I sang to don at his promotion dinner.The caption reads: I'd have sex with K-fed again.The caption reads: My parents have kabletown down in pennsylvania.
    This is by far the largest category of mis-capitalizations. I logged 40 examples into this category, including a whopping 12 “dons” and 5 english/british examples. State names (pennsylvania, connecticut), country names (vietnam), city names (philadelphia) people’s names (igor, K-fed, don, miss, will Smith, jamakiah), movie titles (fatal attraction), and company names (kabletown) fall into this category.
  • Common nouns that are capitalized
    When common nouns are capitalized, viewers may wonder if they were capitalized on purpose to create a special class or perhaps to instill a term with special significance. As a viewer, I tend to assume that capitalized words are intentional and thus integral to the meaning of a film, movie, or TV show. I also assume that caption files will adhere to rules of capitalization. The rules for capitalization are simple, easy to follow, and rarely violated accidentally. So when common nouns are capitalized, I conclude (erroneously in the case of this TV episode) that it must have been done on purpose.In the first example below (“Almost Exclusively Women…”) I assumed on first viewing that a special class of people was being created for humorous or some other effect. Of course, I quickly came to understand that the captions were just plain sloppy.

    The caption reads: Almost Exclusively Women that look like me.The caption reads: About the Lindsey vonn Who won the gold medal for skiing.The caption reads: said Nicole Kidman Should get an Oscar for it.The caption reads: spoke about this, and that sale is Dead.The caption reads: Well, then you better think of Something else.The caption reads: Do you think it was easy for me to cut Ties.The caption reads: You must be my wallet Angel.The caption reads: Miss Lemon, how did the dentist's Office go?The caption reads: from Dr. Kaplan's Office

    This last example seems intentional, as though “Dr. Kaplan’s Office” signifies a proper noun, a formal way of representing the name of the office. And that’s precisely the problem. Viewers may try to rationalize mis-capitalized examples by making them fit their preconceived notions of what proper nouns do and how they work. (By the way, I logged 7 examples of “Office” in capitalized form.)

  • Acronyms that aren’t capitalized
    Uncapitalized acronyms don’t cause as much disruption to the viewing experience as common nouns that have been mis-capitalized. Uncapitalized acronyms are just sloppy. The caption reads: did I put a toaster waffle into my dvd player?The caption reads: Hey, cnbc, nightly news rules.The caption reads: They're selling nbc to a company called kabletown.The caption reads: I'll never be the ceo of the general.The caption reads: during the rca Deal.

In the CEO example, both CEO and “The General” should be capitalized, because “The General” designates a nickname for General Electric. When capitalized, “The General” is more quickly understood by caption users. In the RCA example, “Deal” is a common noun that should not have been capitalized. When it’s capitalized, it takes on a special significance (cf. The New Deal) that probably isn’t warranted or intended here.

  • The “just plain sloppy” category
    File these under “what were they thinking?” The saving grace of these examples may be that the capitalization errors are so egregious, so obvious, that they can’t be mistaken as intentional. As a viewer, I know they’re wrong as soon as I see them, and I’m not likely to try to rationalize them as intentional (unlike some of the examples above).
    The caption reads: DON't worry. It's just a donkey spell.The caption reads: current g.E. Executive Jack Donaghy.The caption reads: That's the sound of me being erased from CONTACT lists.

Conclusion: Just a minor inconvenience or something more?

At the end of the day, capitalization errors are minor in comparison to the much more pressing problem that uncaptioned Web videos pose. Still, I worry about the message these captions send about the low value placed on accessibility. Why are such captions allowed to pass muster at Hulu? Caption users deserve higher quality captions. Even something as seemingly minor as a mis-capitalized word can cause reception problems for users, as I’ve tried to show.

I also worry that sloppy captions, should they become more widespread, can interfere with the efforts of young children and non-native speakers of English to use closed captions to increase their command over written English. A recurring argument among caption advocates is that captions can help all children — deaf, hearing, hard-of-hearing — to increase their control over and knowledge of written English. But that argument has always assumed, it seems to me, that captions by default will adhere strictly to proper usage guidelines. Sloppy captions could call the literacy argument into question.

Personally, I find sloppy captions annoying and insulting. I expect and deserve better.

Related Articles

  • How many TV commercials are closed captioned?
  • New Tech Access Law: What Happens Now?
  • Working at the Speed of Sound

Originally published at: http://seanzdenek.com/

In Case You Missed It: CSUN, Twitter, and Applications

3:15 pm in CSUN11, FCC, Guide Dog, In Case You Missed It, iPhone, sports by ted-drake

We’ve got double the links for you this week. Not only are we catching up for last week, we’re adding our Twitter based content as well. As you can imagine, there were plenty of resources shared during the CSUN conference on disabilities. You’ll find interviews, products, and disability organizations. We also have inspiring athletes and intellectuals.

New Closed Captioning Pod for Adobe Connect

9:52 pm in Adobe Connect, Captioning by akirkpat

The new real-time captioning pod for Adobe Connect 8 is now available at the Adobe Exchange.

This pod improves on the previous version in several ways:

  • Predefined connection information for CaptionColorado, CaptionFirst, and the Media Access Group at WGBH
  • Built-in ability for users to record a transcript of the captioning, and export to text or HTML. (Meeting hosts can disable this if required)
  • Five color and contrast options for caption display, and multiple font size choices
  • Support for multiple concurrent tracks of captioning, of particular use for multi-lingual audiences
  • End-user rewind controls to review caption information

As with the earlier version, captions are recorded when a Connect meeting is recorded, so an archived meeting will display any captions available during the live meeting, and end-users who may find live captioning distracting or who simply do not wish to view captions can disable the display for their view of the meeting without disrupting the captioning for other participants.

Closed captioning vendors interested in delivering captioning to Adobe Connect meetings can contact us (email: access [at] adobe) for instructions on how to communicate with the caption pod.

The pod was developed by eSyncTraining who did a great job taking a wide variety of requirements into consideration and building the pod. We’re discussing further improvements to the pod already, as in developing this pod we consulted with experts at each of the caption agencies as well as current users and captioning experts and as a result have additional ideas to investigate. If you have other ideas for the pod, please let us know.